A special eye-catcher is the de Sede Elephant: crafted from 5 mm thick NECK leather,
it is created live on site and offered as an exclusive Milan Edition in white and red. As
a small object with a strong character, it symbolizes what de Sede stands for –
craftsmanship, materiality and a touch of humor.

For the Instagram campaign "Follow the Elephant", it also becomes a traveling
companion: The community is invited to stage the elephant in everyday life and on the way to
Milan and to capture personal moments. This creates a lively,
global story – told from many individual perspectives.